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If
you're of a certain age, you remember when music videos burst on the
scene in the 1980s and if you lived in some larger cities, you might
have come across that hideous marriage of music video, laserdiscs, and
juke box called the video jukebox. If you haven't then consider
yourself blessed above all other mortals. It was bad enough
having to listen to Frankie Goes to Hollywood without having to see
them hopping about uninvited down the pub.
Oddly, the music "video" is much
older than that, dating back to the early days of sound when studios
filmed musical acts as short subjects for the cinema programme.
And even the video juke box is a bit more vintage than the days of
Dallas and big hair. For your edification, we present
the Scopitone; France's other New Wave of the 1960s.
Using a new 16mm film format
that recorded sound on a magnetic track, the Scopitone was a juke box
with a rear projection screen that at the touch of a button would,
despite loud, angry protests, fill any bar or restaurant with acts by
the famous, the not so famous, the wants to be famous, and thank God
never was famous. When it came on the market in
1964, it sparked a minor craze in France and Germany and despite
aggressive marketing in the United States the fad died out and the
makers of Scopitone machines closed up shop in 1969.
That's a bit of a pity because
whatever Scopitone videos lacked in commercial appeal they made up for
in enthusiastic directors who combined passion with an utter inability
to frame a shot and a complete lack of capacity to grasp the concept of
production values. As a small sample, we present Sylvie
Vartan singing Si Je Chante
for Scopitone in 1964.
Enjoy. Or something. |